What's the difference between brand hierarchy and brand architecture?
Brand hierarchy is the organisational structure of a brand, while brand architecture is the strategy used to create brand recognition and loyalty. Brand hierarchy is used to group different brands, products or services in an organised way so that they can be easily identified by customers.
Brand architecture also includes brand messaging, identity design, brand positioning, and brand experience, among other elements. It's used to create brand recognition and loyalty by providing a consistent brand experience and establishing brand equity.
What's the difference between a brand portfolio and brand architecture?
Brand portfolio is the collection of brand assets owned by a business, while brand architecture is the strategy used to create brand recognition and loyalty. A brand portfolio typically includes logos, trademarks, brand names, websites, products or services.
What is a brand architect?
A brand architect is an individual who specialises in brand strategy and the ideation of a company's brand architecture. They are generally responsible for designing a brand's core identity, creating marketing materials, branding products or services, and managing brand campaigns.
Brand architects use their expertise to analyse the market and competition, create effective brand strategies, develop brand architecture models, develop creative designs, and manage brand campaigns.
They help businesses create brand recognition, brand loyalty, brand equity, and competitive advantage through effective brand strategy and architecture.