Brand guideline creation agency & services
A single source of truth
Unify your brand experiences
Unify every experience
Website, deck, packaging, social, all unmistakably you.
Consistency is key
Drive brand recognition by repetition
Take the reins of your brand identity
Rogue designers doing their own thing? 👿
Marketing lacking visual consistency? 😩
Outgrown identity
Your business has evolved, but your look is stuck in the past.
Not standing out from the sea of sameness? 🕺
If you look like everyone else, you don't exist to prospects.
Losing customer loyalty to competitors? 👺
Inconsistency breeds silent doubt. If your look changes with the wind, customers will wander off.
Design process taking too long? ⏱=💰
Reinventing the wheel for every single deck or social post. You're burning cash on endless loops.
What's included in our brand guideline services?
Equip your collaborators to deliver your brand experience as you intended it.
Logo guide
How your logo should appear and how to keep it looking fly.
Colour palette
Define the colours of your brand and where to use them.
Typography
Fonts, fonts, fonts (Not Comic Sans though).
Imagery & graphics
Photography and illustration styles that your audience can connect with.
Brand values & story
Ensure the people communicating your brand know who you are.
Verbal Identity
Know what to say and how to say it.
Why Honcho?
We’re not a full-service agency
We're web and brand experts with business acumen
We've been around since 2013 AD
We’re here for the long run 💍
We don’t cut corners to sacrifice quality
We’re efficient AF
We're not afraid to speak our mind
Honesty + Experience + Truth
Ongoing training
We never stop learning
We build long-term partnerships for success
Like marriage, but with more sex
We know what works
But we’re ready to be challenged
Brand Guidelines FAQs
While an in-house team can pull together basic logo rules, hiring a specialist brand guideline creation agency ensures your entire corporate identity is protected and scalable. As an external partner, we audit your brand objectively, identifying inconsistencies you might have missed. We deliver a comprehensive, bulletproof document that governs not just your logo, but your typography, tone of voice, imagery, and verbal identity so your marketing remains unified across every channel.
Our brand guideline services go far beyond just picking a colour palette. Depending on your specific needs, our packages typically include rules for logo usage (clear space and sizing), primary and secondary typography systems, digital and print colour codes (HEX, RGB, CMYK, Pantone), photographic art direction, graphical element usage, and a defined tone of voice. We give your internal teams and external contractors a definitive "rulebook" so there is zero guesswork when creating new assets.
The timeline for creating corporate identity guidelines depends on the complexity of your brand architecture. Typically, our process takes between 3 to 6 weeks. This includes the initial strategy and discovery phase where we audit your existing materials, followed by the design and implementation phase where we build the actual documentation.
We do both. If your organisation has outgrown its current identity or your marketing is lacking visual consistency, our agency can take your existing brand book and modernise it for today's digital landscape. Whether we are building a brand new rulebook from scratch or refining an old one, the end result is a polished set of guidelines that will stop rogue designers from doing their own thing.
Trusted by 180+ organisations
Solid process. Zero guesswork.
1. Discovery
A deep dive into where you're at – and where you need to be.
2. Strategy
Identify and plan the requirements of your brand guidelines.
3. Implementation
Gather the elements that make up your brand identity and write the rule book.
Three small steps for you. One giant leap for your brand.
Get in touch
Give us the low-down.
Strategy
Planned and aligned for success.
Delivered
Piping hot. On-time. On budget.