Do's and don'ts for brand guidelines
✅ Use simple and concise language
Concise language also helps to make brand guidelines more accessible and easy to navigate, ensuring that all brand resources are quickly available at a glance.
✅ Include the basics
Logos, colours and fonts are the building blocks of brand identity, it is essential for brand guidelines to feature these elements as they form the foundation of your brand’s visual identity.
Logos should always be included in brand guidelines to create a unified brand look across platforms and materials, with colours being used to help differentiate different aspects of brand identity and fonts to help create brand consistency across different mediums. While imagery helps to bring brand messaging to life.
✅ Share the background
It’s essential for anyone using brand guidelines to understand your values and brand story. This understanding helps ensure that brand messaging is consistent throughout, whilst brand story can be used as a tool for creating engaging content that resonates with target audiences.
Be sure to include brand values and brand story in brand guidelines so stakeholders have a clear understanding of what your brand stands for and its overall mission.
❌ Don't use brand jargon or confusing terminology
It's important your guidelines are accessible for stakeholders of all skill-sets and knowledge levels, so use simple language when writing brand guidelines as complex brand jargon can be difficult for people to understand and could lead to confusion on how your brand should be used.
❌ Don't forget to review regularly
As a company evolves, the style guide may need to be updated based on changes in brand positioning. Regular reviews will also help you maintain brand essence, keeping your brand look and feel on point at all times.
❌ Don't neglect to outline how elements should be used across different mediums
It’s important to specify how brand elements should be used across different mediums and platforms. For example, logos may need to be sized differently for use on digital channels, social media or printed materials.
Outlining the correct usage of these elements across all platforms will ensure that your brand identity is always on point, wherever it's viewed👌.