How a brand strategy agency can help discover and define your unique purpose, promises and personality

What is a brand strategy agency?

A brand strategy agency can help you create a brand that is more than just a logo. It’s about creating an identity, something that will be the backbone of your company.

It’s about making sure that when people see something associated with your brand, they know exactly what it stands for. 

Branding is not just about a pretty logo, it's about the unique and compelling brand story and the development of a distinct brand voice that resonates with the target audience.

Getting it right can be tough, but a brand strategy agency can help you to identify and define:

• Your brand purpose
• Your brand promises and
• Your brand personality

All these will be the foundation of your brand story, enabling you to create a strong brand identity that connects with customers on an emotional level and helps them understand what your business is all about.

But...

What is a brand's purpose?

Well, it’s the reason why you exist and what makes you stand out from competitors. A brand purpose is unique to your company, and it needs to be communicated in a way that resonates with your customers.

What is a brand promise?

It’s the commitment you make to your customers that sets expectations and creates trust. It needs to be communicated clearly, consistently, and authentically. Always.

What is brand personality?

It’s the distinct characteristics of your brand that make it unique and memorable in customers’ minds. It reflects brand values, tone of voice and brand behaviour.

A brand strategy agency like Honcho will work with you to help create a brand vision that fits your unique business goals.

It’s not just the logos and colours, it’s about creating something that truly encapsulates the essence of your brand.

By working closely with you, our brand development agency will be able to understand your brand and create something that is unique and memorable.

No matter what kind of brand you’re looking to create, our brand strategy can help you get there.

Whether it’s defining the core values of your brand, or creating visuals that reflect the brand’s identity, they can help you bring your brand vision to life.

What services does a brand strategy agency provide?

For your brand success, here are the brand strategy services that you'll need:

Brand Discovery

Our brand discovery and development process involves researching customer insights, brand positioning, brand architecture and target market profiles. This gives us a deep understanding understand your brand’s messaging, and a foundation to create a new unique identity.

Brand Audit

Our brand audit will provide a review of your brand’s current performance. This could include market research and brand assessments to identify strengths and weaknesses. It can also provide insight into customer perceptions, brand loyalty and identity needs.

Brand Naming

Brand naming is the process of creating brand names that are meaningful, memorable and distinctive. It involves researching brand attributes, trends and competitors to select a name that defines your brand’s identity.

Brand Architecture

Brand architecture is the structure of brand names, symbols and trademarks – all designed to create a distinct brand identity. It provides a framework for how brands will appear in different markets, how products and services are organized and where each brand fits into the brand portfolio.

Brand Repositioning

Brand repositioning is the process of evaluating brand messaging and creating brand stories to appeal to different target markets. It’s about understanding the brand’s current positioning and realigning it to meet customer needs and demands.

Rebranding

Rebranding is the process of completely revamping brand identity and messaging. It’s a major undertaking and requires time, resources and strategic planning to ensure success in all markets.

Once the initial brand strategy is done – we'll have a true understanding of the brand and a clear direction in which to march forward with the visual identity (the exciting part!).

The brand’s visual identity is what people see. It’s a super important factor in brand recognition and will help build brand loyalty.

Visual identity includes designing logos, creating brand colours, styling fonts, web UI, and templates, producing visuals (such as photography and illustrations) and any other design elements that could be used to represent the brand.

What are the benefits of working with a brand strategy agency?

Working with a brand strategy agency like ours is the best way to ensure that your brand identity is consistent, unique and memorable.

We can help you develop brand messaging and visuals that reflect your business values and vision, helping you stand out from the competition.

Additionally, our expertise in brand development means that we can provide valuable advice on how to strategically position your brand in the market and reach your target audience.

For existing organisations, we can help brands achieve brand transformation while keeping brand consistency intact.

How will a brand strategy agency help businesses achieve their goals?

We'll provide an invaluable framework to build brand recognition, loyalty and trust. The brand assets we produce will eventually be rolled out across the web, online social media campaigns, video, copywriting – basically any customer or advertising touchpoint.

What is the process of working with a brand strategy agency?

Our brand strategy agency will begin by learning about your brand and business vision at an initial consultation.

From there, we'll work with you to develop a brand strategy based on customer insight, brand positioning and brand architecture. The process may also include brand audits and naming activities as well as brand repositioning and rebranding if necessary – as mentioned above. It really just depends on what you need.

Once the brand strategy is developed, they will then move on to the visual elements of brand identity such as logo design and brand colours – aka the visual identity.

How do I choose the right brand strategy agency for my business?

When researching agencies, look for those who offer comprehensive brand strategy services such as brand naming, brand architecture, brand repositioning and rebranding.

It’s also important to choose a branding agency team that is willing to work with you and understands your brand vision.

Ready to get started on your brand strategy? Contact our brand development agency today. Let them help you bring your brand vision to life.