Supporting TPG through a major transition from Think Print, defining a new positioning, building a modern brand identity, and designing a clearer digital experience that reflects the full capability of the business today.
TPG is a customer-centric marketing and brand activation partner, helping multi-site businesses deliver campaigns efficiently and consistently. Founded in 1997, they’ve evolved from a print broker into a tech-enabled delivery partner for national retailers, supporting brands like PureGym, Screwfix and William Hill.
TPG needed to move on from the Think Print name and build a brand that reflected the capability they offer today.
The challenge
The Think Print name and identity no longer matched the business. It positioned TPG as print-focused and outdated, making them feel smaller and narrower than they are. The website reinforced that perception, with unclear messaging, weak differentiation and no clear story or call to action.
Our approach
We repositioned TPG as an agile, tech-driven partner built for complex multi-site campaign delivery. Through discovery workshops, we shaped a new brand around the belief of making the impossible possible, balancing a modern, digital feel with a human tone rooted in service. We then translated that into a clearer website structure and UX/UI that helps users quickly understand what TPG does, how they help, and why they’re different.
The outcome
TPG now has a name, identity and website direction that better reflects who they are and where they’re going. The transition received a strong response from existing clients, helped support contract retention, and gives the team a clearer way to communicate their full offering moving forward.
“You’ve helped us to create a very authentic and relatable brand that reflects who we are and where we are going as a business.”
