Craft CMS

Craft CMS vs HubSpot CMS: Which is the Best CMS for Your Business?

Matt Ellis September 12th, 2022

Probably the most important decision you’ll make when setting up your website is picking the right content management system (CMS). There are hundreds of different solutions available and narrowing the selection down to two options can seem almost impossible.

Fortunately, many people find themselves looking at just two options: Craft CMS and HubSpot CMS. Each platform has its own unique qualities that make it appealing, but how do these two compare in terms of usability and feature set?

That’s what we plan to discuss in this blog post. In the following paragraphs, we will explore the differences between Craft CMS and Hubspot CMS, detailing the strengths and weaknesses of each solution so you can make the best choice possible when establishing your online presence. So without further ado, let’s jump in and see which CMS is the best fit for your business!

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Quick Summary

Craft CMS is an open-source content management platform that is ideal for developers and custom projects. HubSpot CMS is a cloud-based platform with built-in features to help marketers create, optimize, and measure website performance.

Introduction to Craft CMS and HubSpot CMS

Craft CMS and HubSpot CMS are two popular content management systems (CMS) used by businesses of all sizes to create, manage, and publish content. Craft CMS is an open source PHP-based system, while HubSpot CMS is proprietary software with a wide range of features and tools. Understanding the differences between these two solutions will help businesses understand which one is the best for their particular needs.

Craft CMS is designed specifically for developers who want to create and craft custom websites with an easy-to-use interface that provides a powerful content management system. Its offerings include customization options for creating new designs, automatically generated content and media libraries, and an intuitive drag-and-drop editor. It is particularly well-suited for complex projects where a high degree of customization is needed.

HubSpot CMS is also capable of crafting and maintaining amazing websites, but it takes a very different approach than Craft CMS. While both systems offer page builders and a variety of other features, HubSpot CMS emphasizes specific areas of marketing like blogs, eCommerce stores and email campaigns. The system offers advanced features such as lead capture forms, inbound tracking solutions and integrated chat systems. It also offers cloud hosting so businesses never have to worry about managing a web server or hosting plan.

From providing unique levels of customization to providing specialized marketing applications, each solution has distinct advantages depending on the goals that they are used to accomplish. While customizing webpages may take more time using HubSpot CMS than Craft CMS, marketers focused on driving leads through effective marketing tactics may find it the preferable solution. An in depth comparison between the two platforms can help business leaders figure out which platform works better for their needs.

To further investigate which content management system is the best for your organization’s purpose, let’s dive into comparing more closely the features available in both Craft CMS and HubSpot CMS in the next section.

  • According to Website Builder Expert, Craft CMS is better than Hubspot for complex web development projects.
  • Hubspot has a wide range of built-in marketing tools, whereas Craft does not.
  • According to G2, Craft CMS is rated 4.3/5 stars by users, while Hubspot is rated 3.9/5 stars by users.

Comparing Features of Craft CMS and HubSpot CMS

When it comes to website development, the most important decision is often the choice of content management system (CMS) for implementation. There are a wide range of available choices on the market, but two stand out as particularly strong contenders: Craft CMS and HubSpot CMS. Both are widely recognized as robust, feature-rich solutions that can serve all sorts of business needs, so which one is right for you? That's the question we'll be exploring in this article by taking a side-by-side look at their features — comparing Craft CMS with HubSpot CMS, and determining which provides the best overall value for small and medium businesses.

To make an informed decision, let's dive into Craft CMS vs HubSpot CMS. Craft is an open source application built upon the popular PHP framework Laravel written in Twig templating language. It offers powerful content editing tools such as image cropping, drag-and-drop content blocks, field group building tools, revision history logging and more. Additionally, Craft allows users to easily create custom fields and structurize their content in any way--from creating links between pages to hierarchical relationships within a certain type of content. Developers also appreciate its flexibility when it comes to designing themes or building plugins with PHP or JavaScript. The user-friendly dashboard makes managing website content easy for even novice webmasters.

On the other hand, HubSpot CMS is a cloud-based platform with native integration capabilities into HubSpot CRM software. This allows users to access customer contact data directly through their CMS. Content creation is simplified thanks to its modular page builder and flexible ‘drag-and-drop’ functionality; making it easier than ever before to create customer centric webpages without any coding experience. Additionally importantly, HubSpot has integrated SEO features built directly into its platform -- allowing users to optimize their website for better search engine visibility.

In conclusion, both platforms are powerful CMS options for small and medium businesses with incredibly intuitive user interfaces that make managing website content easy. While Craft allows for complete flexibility regarding content structure and customization of themes, HubSpot stands out with its deep integration capabilities combined with direct access to customer contact information--making it an ideal choice if you want to track web traffic performance in detail. Ultimately though, the choice of which one is right for your business depends on your own specific requirements and preferences; so take some time to compare both systems in depth before committing to one or another.

Now that we have taken a close look at the features offered by Craft CMS & Hubspot CMS, let’s move on to discuss the importance of Content Management Systems in modern web development in the next section.

Crucial Points

Content Management Systems (CMS) are a crucial part of website development that businesses need to consider when making decisions. Craft CMS and Hubspot CMS are two popular services with different features designed for different needs. Craft offers powerful content tools, custom fields and theme customization, while Hubspotcomes with built-in SEO features and deep integration with customer contact information. Ultimately, the right choice depends on your own specific requirements and preferences.

Content Management System

When it comes to selecting the right Content Management System (CMS) for your business, there are many factors to consider. A CMS will provide you with an efficient way to create, manage, and publish website content without relying on code or web design skills. Most commonly used for online stores, corporate websites, intranets, and blogs, a CMS can help you instantly update and upgrade the look, feel, and function of your website.

Two primary contenders for businesses of all shapes and sizes in the CMS marketplace are Craft CMS and HubSpot CMS. Craft CMS is an open-source system beloved by developers because of its flexibility and extensibility; the draw of HubSpot CMS is its integration with marketing automation features such as email, social media tools, search engine optimization (SEO), and analytics functions that allow businesses to easily understand their leads’ behaviors.

The best CMS for your business ultimately depends upon your current needs, as well as how you plan to scale in the future. While Craft CMS has more room for customization through third-party integrations and development capabilities—as well as a greater number of free plugins—HubSpot offers scalability at no extra cost once a certain threshold is reached in terms of contacts. Therefore the decision between Craft CMS and HubSpot largely depends upon how much customization you require versus how large your business plans to become.

With both platforms offering robust content management systems, it's important to remember that their respective versatility goes beyond creating content–and into designing websites too. To learn more about which platform offers the right customizations for your brand's unique aesthetic, let's look at their design capabilities in the next section.

Design and Customization

Design and Customization is an important aspect when it comes to selecting a content management system (CMS) for your business. When you are looking at Craft CMS vs HubSpot CMS, they both offer unique options as far as how you can customize your website.

Craft CMS allows users to customize their website in two ways: through themes or through custom HTML and CSS code. With the theme feature, there are several templates and themes that you can choose from to style your site. If you have knowledge of HTML and CSS coding, you can further customize your website. However, what you can do with Craft CMS does not measure up to the customizability that HubSpot CMS offers.

HubSpot CMS provides more options for design customization including built-in page layouts, drag-and-drop functionality, and more pre-made themes for websites. This gives users much more freedom when creating the look of their website. It also has features that are designed for easier deployment such as HubSpot tools like content optimization tools and live chat widgets which helps businesses better engage with visitors.

Due to HubSpot’s advanced design abilities, it is slightly more complex than Craft CMS which may be a con depending on the user since it requires a greater level of technical aptitude on the part of the user or team managing the website. Craft CMS offers a simpler experience with fewer bells and whistles but still allows for some design customization options based on the theme you select or if you have coding knowledge.

All in all, Craft CMS vs HubSpot CMS comes down to personal preference when it comes to design customization - whether its extensive customizability offered by HubSpot best fits your goals or if the simpler option of Craft gives them what they need to create professional looking websites.

Moving on from design customization, let us next focus on the content features included in Craft CMS vs HubSpot CMS.

Content Features

When it comes to content features, Craft CMS and HubSpot CMS each have distinct advantages. Both systems offer a variety of content creation options, including blog post and page creation, media management, and custom fields for managing advanced content types. However, Craft CMS offers a more customizable approach to content organization and structure. The field layout feature makes it easy to group related pieces of content together, and the Matrix field type allows users to create flexible grid structures that can be repurposed for different content types.

On the other hand, HubSpot CMS has features for quickly deploying blog post and page templates. This can be useful for businesses looking to deploy large amounts of similar content in various formats. Additionally, HubSpot offers built-in modules such as smart content and forms that allow businesses to personalize content based on customer traits and behaviors.

Overall, Craft CMS provides more customization options when it comes to creating complex content types while HubSpot offers more convenience when deploying standardized pieces of content in multiple formats.

Given these considerations, it's important to analyze your business’s needs before making a final decision between these two systems. In the next section we will explore how these systems compare in terms of ease of use.

Ease of Use

When it comes to ease of use, both Craft CMS and HubSpot CMS offer a user-friendly platform. Both solutions require minimal technical know-how to build sites and content that are attractive, engaging and secure. As far as basic installation processes go, neither is particularly difficult to set up.

However, Craft CMS offers more flexibility with its templating language and more powerful features. This may make the user interface seem complex for less experienced users and create an initial learning curve. Meanwhile, HubSpot CMS offers an intuitive drag-and-drop interface for designing webpages, allowing for a more streamlined experience.

Ultimately, the best CMS for your business will depend on your level of comfortability with technology and the range of features you need in order to create a successful website. If you’re looking for a platform that’s easy but also offers a wide range of design capabilities, then HubSpot CMS may be the better choice; if you're looking for a powerful back end platform that has limitless customization options, then Craft might be the right solution.

Now let's explore how these two solutions compare when it comes to integrations and other solutions.

Integrations and Other Solutions

When selecting the best CMS for your business, you must consider integrations and other solutions. As businesses become more digital, integrations have been playing a key role in website development, marketing processes, and eCommerce operations. Whether it's linking accounts with your payment gateway of choice or connecting to a CRM platform to ensure data accuracy, CMSs have a variety of plugins that can be used to extend the capabilities of their product.

For Craft CMS, there’s an entire marketplace of ready-made plugins created by third-party developers. These plugins are often free and open source. Additionally, Craft CMS also enables custom coding and has detailed documentation to help developers create bespoke solutions tailored to the specific needs of their business.

Meanwhile, HubSpot CMS is able to integrate easily with the HubSpot CRM system and various other essential web tools (such as Zapier). It also boasts an extensive library of APIs along with detailed instructions on how business owners can access them. This allows developers to take advantage of these APIs when building dynamic websites that sync up with HubSpot’s platform.

Overall, while both Craft CMS and HubSpot CMS offer reliable integrations and solutions for businesses, Craft CMS allows for more flexibility in terms of third-party extensions and custom coding. Therefore, businesses that require highly tailored integrations should opt for Craft over HubSpot.

Now that we have explored the different ways each platform enables integrations, let us move onto discussing pricing and support services offered by each platform.

Pricing and Support Services

When it comes to pricing, both Craft CMS and HubSpot CMS offer affordable services. Craft offers a $299 one-time fee for the application plus an optional but recommended support plan which costs $100 per month. The support plan provides access to Craft technical documentation, tutorials, help desk tickets, and community forums. On the other hand, HubSpot's service levels range from free to enterprise-level and they do not charge an upfront fee; instead they base their pricing on usage. As part of their plans you get access to templates, plugins and a library of content, as well as customer support (email).

In terms of customer service and support, Craft’s transparent pricing model allows customers to pay for exact services they use. The support team is available for solving actual issues 24/7 in case of any kind of problem arising with the platform. HubSpot also offers great customer service and has a knowledge base with plenty of helpful articles, as well as phone, email and live chat support so customers feel comfortable with the platform regardless of their experience level.

In conclusion, both Craft CMS and HubSpot CMS are well-equipped when it comes to reliable support services and cost-effective price tags. Now that we have looked at how both platforms stack up against each other in terms of pricing and support services, let's turn our attention to making a final verdict comparing both systems in order to determine which is the best CMS for your business.

Final Verdict - Comparing Craft CMS and HubSpot CMS

When it comes to selecting the best CMS for a business, there is no one-size-fits-all solution. Both Craft CMS and HubSpot CMS offer unique features and capabilities that may be appropriate for different businesses depending on their needs.

Craft CMS is an excellent option for companies that are most concerned with flexibility and creativity. With its stable and reliable platform, customizable features, and scalability, it allows developers to tailor a site to fit specific needs. Craft also offers superior multilingual support, making it easier to create content that appeals to global audiences. The downside of Craft is that it requires some technical expertise in order to get the most out of its features, making it less appealing to those with limited coding or development skills.

On the other hand, HubSpot CMS is an ideal option for businesses looking for manageability over customization. Although users may not have as many options when it comes to design, HubSpot makes creating and managing websites incredibly simple. It is incredibly user-friendly and offers easy-to-use tools that enable even non-technical users to quickly produce professional results. Also, with built-in SEO tracking capabilities, it can help companies gain more visibility online. However, HubSpot does not offer as much freedom when it comes to creating a unique website compared to Craft CMS.

In conclusion, when choosing the best CMS for a business’s needs, both Craft CMS and HubSpot CMS are strong choices depending on factors such as available resources, desired level of customization, and administrative control. Ultimately, businesses must decide which CMS will provide the highest return on investment given their particular situation in order to make an informed decision.

Frequently Asked Questions and Responses

How difficult is it to learn Craft CMS compared to HubSpot CMS?

Learning both Craft CMS and HubSpot CMS can be challenging, depending on a user's level of technical knowledge.

For beginner web developers or people just getting started with content management systems, Craft CMS is relatively easy to learn. It has an intuitive user interface with straightforward instructions and video tutorials to help users get started. Additionally, the rich design capabilities allow for creative customizations with limited coding.

On the other hand, HubSpot CMS requires more advanced development skills compared to Craft CMS since it does not offer design customization capabilities. Users must be familiar with HTML, CSS and JavaScript in order to create custom designs for their websites. Furthermore, HubSpot's proprietary platform can require more time to learn compared to Craft CMS since the navigation is less intuitive.

Ultimately, how difficult it is to learn Craft CMS and HubSpot CMS is dependent on a person's experience with web development and content management systems.


The choice of CMS for your business ultimately comes down to your individual needs and preferences. However, there are some key questions you should ask yourself before deciding:

1. Does the CMS have a strong set of features that fits with the products/services you provide?

2. What level of technical expertise do you need in order to use the CMS effectively?

3. How much control will you have over the look and feel of your site or application?

Craft CMS is an excellent choice for businesses looking for flexibility and scalability, as it offers a wealth of powerful features and customizable options. It is also relatively easy to learn, making it suitable for businesses without much technical knowledge. HubSpot CMS, on the other hand, is best suited for businesses that don't require deep customization but still want to benefit from effective content management, marketing automation, and analytics functionalities.

Ultimately, regardless of which CMS you decide to use, make sure you have full confidence in its ability to support your unique needs and objectives.

What type of websites work better with Craft CMS compared to HubSpot CMS?

Craft CMS is best suited for business websites that need more custom features and functionality, such as complex web applications, than what HubSpot CMS offers. While both content management systems offer a wide range of features and tools to help build a website, Craft CMS stands out because it enables designers and developers to create unique websites with its flexible templating language that doesn’t limit one’s design or functionalities. It also offers a wide range of third-party plugins, allowing businesses to make their sites more powerful by adding custom elements such as analytics tools or contact forms. This is especially beneficial for businesses that require complex custom integration with other platforms.

Overall, Craft CMS is a great option for businesses that need more control over the look and feel of their web pages, content delivery, and extended functionalities since it provides extensive customization options. Additionally, Craft already has some built-in marketing tools such as SEO optimization and automated google analytics tracking. It may be the best choice if an organization requires adding specialized features while also having to manage high volumes of data.

What are the differences betweenCraft CMS and HubSpot CMS?

The main difference between Craft CMS and HubSpot CMS is the complexity of usage. Craft CMS is more of a do-it-yourself platform that requires a solid understanding of HTML, CSS, JavaScript, and other web development skills to create websites and manage content. On the other hand, HubSpot CMS offers an easy-to-use interface and drag-and-drop tools that make it much easier to create and manage content.

Another big difference between the two platforms is their respective feature sets. Craft CMS is built on top of well-known frameworks such as Symfony and Laravel, which provides it with powerful tools for customizing website components, adding extensions, and creating complex navigation systems. HubSpot CMS, on the other hand, has more of a “ready to go” approach where most built-in features can be accessed with minimal effort and programming knowledge.

Finally, there's a big difference in cost when it comes to using either platform for business purposes. Craft CMS is an open-source software suite, meaning it's available for free from its official website or from third-party sources. However, HubSpot's subscription packages not only offer access to the software itself but also to its premium features such as analytics, segmentation capabilities, marketing automation functionalities, etc., making it more expensive than Craft CMS in the long run.

Does Craft CMS have more features or customization capabilities than HubSpot CMS?

The answer to this question depends on the specific needs of a business as both Craft CMS and HubSpot CMS have unique sets of features and customization capabilities.

Craft CMS is an open source content management system that provides businesses with more features and customization options than any other open source CMS. It allows for unlimited scalability, great flexibility when adding new features, and deep integration with third-party applications. Additionally, Craft has a powerful templating language, allowing developers to easily create custom layouts and content structures.

On the other hand, HubSpot CMS is a closed platform that provides businesses with an easy-to-use system for creating websites and managing content. It offers ready-made templates, default settings for SEO, security, analytics and more, making it a quick and easy option for creating new sites without having to set up or configure anything from scratch.

Overall, it really depends on your specific business needs as to which system you should use. If you require more customized features and are comfortable working with developers who could customize it further then Craft CMS is the best choice. However, if you need a more user-friendly platform that allows you to get up and running quickly then HubSpot CMS may be right for you.

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Matt has been designing for the web since 1999. He loves mountain biking, watching Formula 1 and making music.