Custom design systems for scaling product teams

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Design System 5

Ship faster without rebuilding UI every time

Your team works from a shared system, reducing duplication and speeding up delivery

Consistency across every product, team, and touchpoint

No more fragmented UI—everything aligns, no matter how fast you scale

A system your team actually uses and adopts

Built around your workflows, so design and dev stay aligned long-term

A short, no-obligation call to see if we're a good fit.

Inconsistent UI. Slow delivery. Endless rework.

Inconsistent UI across products and teams

Design drift confuses users, weakens your brand, and creates avoidable rework.

Your team keeps rebuilding the same components

Time is wasted rebuilding what already exists instead of moving forward.

Shipping slows down as your product grows

Every new feature takes longer because nothing is standardised.

Teams working in silos with no shared system

Design, dev, and product drift apart – causing delays and misalignment.

Developers rebuilding UI every sprint

Without component standards, efficiency drops and defects increase.

No clear source of truth for your UI

Your product becomes harder to manage, maintain, and scale.

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A design system should speed up your business, not slow it down

❌ The Problem

Most design systems become expensive UI libraries

They look organised, but don’t solve the real problem—teams still duplicate work and move slowly

✅ Our Approach

We build systems around how your team actually works

We design and implement a custom system that fits your workflows, tech stack, and product.

🎉 The Outcome

So your team can move faster with confidence

The result is consistent UI, aligned teams, and faster delivery across everything you build.

From fragmented UI to a scalable system – without the guesswork

Step 1

Diagnose

We identify what’s slowing you down and where a system will have the biggest impact

Step 2

Build

A fully custom design system aligned to your product, teams, and tech stack

Step 3

Roll Out

We help your team adopt it so you see real gains in speed, consistency, and quality

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Full Design System Service

A design system that brings consistency, speeds up delivery, and scales with your product.

Includes:

  • Design System Audit and Discovery
  • UI Inventory and Component Mapping
  • Design Tokens and Foundations
  • Atoms, Molecules, Organisms and Page Layouts
  • Reusable Component Library
  • Documentation and usage guidelines
  • Design and development alignment
  • Implementation and rollout support

How much could a design system save?

Use the calculator to estimate the savings you can achieve by implementing a design system.

Trusted by teams at organisations including:

A collection of logos including Google, Zip World, AstraZeneca and Oxford University.

Across brand, design and digital work.

Our Work

"This was more than components. Honcho aligned design and engineering, set governance that people follow, and made our teams measurably faster"

Matt Stephenson
Matt Stephenson Stepthinking

More design system work coming soon

But hey... waiting’s better with confetti!

Why work with us

We don’t just create design systems. We fix the problems behind them.

The Honcho Team

The Honcho Team

Systems, not just components

Most design systems stop at UI libraries. We build the full system your team needs to actually work faster.

Built around your team, not a template

Everything is designed for your workflows, tech stack, and product – not forced from a generic solution.

Designed for adoption, not just delivery

A system only works if people use it. We make sure design and development stay aligned long-term.

Design System FAQs

A design system gives you a single, consistent source of truth for your brand and product. It includes styles, components, rules, and documentation that help your team design and build faster.

You get fewer inconsistencies, stronger brand recognition, and a smoother workflow across design and development.

We break the work into four focused phases, each designed to build clarity, consistency, and momentum.

1. Discovery & Audit
We start by getting under the skin of your product, understanding your goals, challenges, and current setup. From there, we audit your UI in detail, identifying inconsistencies, duplication, and technical debt that may be holding you back. This gives us a clear picture of what needs to be fixed, improved, or standardised. We then define and prioritise the components that will shape your design system.

2. Foundations & Tokens
Next, we establish a true single source of truth for your brand, e.g. colour, typography, spacing, and iconography, all structured through scalable design tokens. These foundations ensure consistency today, while keeping things flexible enough to evolve as your product and brand grow.

3. Component Creation
We build the system from the ground up using an atomic approach. Starting with small, reusable elements (atoms), we scale up to more complex components and patterns. Everything is designed responsively and includes interactions, so it works as well in practice as it does in theory.

4. Handover & Governance
Finally, we make sure your team is set up for long-term success. We document the system clearly and provide hands-on guidance for your designers and developers. The goal is simple: give you everything you need to confidently maintain and scale the system without relying on us.

Full design systems generally range from $25,000–$100,000.

The cost depends on the scope, number of components, whether we’re building from scratch or working from an existing foundation or if you need a code version of the system.

After a discovery call, you receive a clear proposal with phased pricing.

Most projects take between 8–16 weeks.

Though, it really depends on the size and complexity of your product, number of teams, and current level of consistency.

You get a full, scalable system covering:

  • Foundations
    Colour, typography, spacing, grids, radii, borders, shadows, imagery, animations and structural primitives.
    Gives your team clear rules so every design starts from the same baseline.
  • Atoms
    Buttons, links, inputs, dropdowns, checkboxes, radios, toggles, pills, validation patterns, tooltips, accordions and icons.
    Provides reusable building blocks that keep interfaces consistent and predictable.
  • Molecules
    Text groups, navigation and filtering, banners and modals, media blocks and cards.
    Bundles common UI patterns so teams move faster without reinventing components.
  • Organisms
    Global elements, mastheads, standalone sections, page builder modules and article builder elements.
    Delivers full-page building pieces that scale across products and channels.
  • Page layouts
    Desktop large layouts, desktop small layouts, tablet layouts and mobile layouts.
    Ensures responsive layouts follow the same structure, reducing rework and ambiguity.

You can expand the system over time as your product grows.

We build systems for:

  • SaaS products
  • Marketing websites
  • Web applications (internal and client facing)
  • Multi-brand ecosystems
  • Component libraries for complex teams

Whether you’re starting from scratch or need to unify years of design drift, we support both.

Typically product teams with multiple designers/developers, growing platforms, or organisations struggling with inconsistent or outdated design assets and speed.

In most case, we can do both.

We can work with your developers or handle implementation ourselves, making sure the system is usable, scalable, and production-ready.

Or we can just be your UI/UX partner – and hand over the Figma design system ready for your team to build. We're happy either way.

That’s common.

Most teams have something in place—it just isn’t working as well as it should.

We start by auditing your existing system, identifying gaps, inconsistencies, and areas of duplication.

From there, we fix what’s broken, refine what’s there, and evolve it into something your team can actually rely on—without starting from scratch unnecessarily.

Yes, absolutely.

We work closely with your team to ensure the system fits how you already operate and can be adopted quickly without disruption.

Yes, but the approach depends entirely on your requirements.

Depending on your stack and business goals, we might run a dual-track strategy (building a new system for future features while maintaining the legacy one) or a gradual integration within the existing codebase. We look at your technical debt and roadmap to decide the most cost-effective path.

McKinsey found that companies prioritising this kind of scalable infrastructure achieve 32% higher revenue growth.

Yes, there’s a short-term investment but – the goal is to reduce long-term friction.

We structure the rollout into your current sprints so your team can continue shipping while the system is being introduced.

By building the components needed for your next launch first, we provide immediate utility while scaling the foundation in the background.

We use Design Tokens as the single source of truth.

By naming variables for colours and spacing, updates in Figma can be exported directly into your codebase.

This eliminates design drift. It is a critical move, considering 60 to 70% of UI defects can be avoided through a standardised component library.

We focus on the "Big Five" elements that typically cover 70% of a digital product's interface:

  • Foundations: Grid, Color, Typography
  • Buttons & Actions: Primary, Secondary, Ghost
  • Form Inputs: Text fields, Checkboxes, Radio buttons
  • Navigation Patterns: Headers, Footers, Menus
  • Card/Container Logic: Content wrappers and layouts

We build accessibility into the foundations and components from day one.

Things like colour contrast, type, focus states, and interactions are designed to meet WCAG standards—so your team starts from an accessible baseline rather than fixing problems later.

 

Yes. A design system is a product, not a one-off project.

While we handle the heavy lifting and initial architecture, we prepare your internal design and development teams for a clean handover.

Ownership is critical for long-term success. We ensure your team has the documentation and workflows they need to manage and evolve the system after our engagement ends.

Yes.

We build design systems in Figma with clear documentation and straightforward naming.

Your team can add new components, apply themes, and maintain consistency without guesswork.

Most design systems fail because they weren’t built for the people using them.

We design yours around how your team already works, involve key designers and developers throughout, and focus on the components they actually need first.

So instead of a system that gets ignored, you get one your team uses day-to-day.

We track four hard commercial metrics based on industry-standard frameworks:

  • Time-to-Market: Decreasing the gap from concept to code by roughly 30 to 40%.
  • Adoption Rate: The percentage of the product actually using the shared library.
  • Code Volatility: Reduction in UI bugs and CSS overrides.
  • Onboarding Speed: Cutting the time it takes for new hires to ship their first ticket.

It is a multiplier for efficiency. Sparkbox research shows that using a design system makes development tasks up to 47% faster than coding from scratch.

For a mid-sized product team, this saves hundreds of engineering hours per quarter – and helps redirects your most expensive talent from repetitive UI tasks to high-value feature logic that actually grows the business.

Your product has grown.
Your system needs to catch up.

Not a quick fix. A proper design system.

A short, no-obligation call to see if we're a good fit for each other.