Unlock Adventure
Creating a new online experience for one of the UK’s most exhilerating adventure destinations.
Zip World is the ultimate adventure destination, whether it’s for unparalleled experiences, quirky accommodation or delicious food and drink; they have everything you need to feel accomplished and fulfilled.
We partnered with Zip World to completely transform their digital presence, to a high-performance, immersive online experience that matches the ambition and energy of their real-world offering.
The Challenge
Zip World’s previous website was built on an outdated version of ExpressionEngine and was holding the brand back. It created security risks, slowed performance, and made content difficult to manage. Visitors struggled to find the right adventure or booking details. The design also felt dated and no longer matched the energy and ambition of the real experience. The brand needed a digital presence that felt as exciting as the destination itself.
The strategy
You shaped a digital strategy that put users at the centre of every decision. You mapped key journeys from discovery through to booking and highlighted the moments where people became confused or stuck. This work gave you a clear direction for simplifying paths, improving clarity, and creating a more confident and intuitive experience.
The experience
The new website gives visitors a bold, immersive journey that reflects the spirit of Zip World. It feels fast, clear, and easy to navigate, helping people explore activities and book with confidence. Every screen is focused on reducing friction and increasing engagement, so users get to the adventure they want without effort.
The design system
The design system established for Zip World acts as the foundation for visual and functional consistency across their entire digital experience. It brings structure, clarity, and efficiency to every design decision, ensuring that the brand feels cohesive and recognisable no matter where users encounter it.
By defining clear rules and reusable components, the system reduces friction in design and development, speeding up production while maintaining quality. It also provides the flexibility to evolve over time, supporting future features, campaigns, and brand growth without compromising consistency.
Most importantly, it creates alignment between design, content, and engineering teams. Everyone works from a shared source of truth, which improves collaboration, reduces duplication, and ensures the focus remains on delivering experiences that are both beautiful and functional.
