We don’t just design brands. We fix the problems behind them.
The Honcho Team
Strategy before design
We fix positioning and messaging first — so the brand actually works, not just looks better
Built for the real world
Everything is designed to be used across your website, marketing and sales — not just sit in a brand document
Commercially focused
The goal isn’t a nicer brand — it’s clearer communication, better clients and stronger performance
Rebranding FAQs
Most rebrand projects start from around £5,000, with larger strategic projects ranging higher depending on scope, complexity and how much needs to change.
We’ll always recommend the right level of work based on your situation — not push you into something unnecessary.
Not always.
Some businesses need a full reset. Others need a clearer positioning, better messaging or a more focused refresh.
We’ll help you work out what’s actually required before committing to anything.
A rebrand is a more fundamental change — repositioning the business, redefining messaging and rebuilding the identity from the ground up.
A refresh builds on what’s already there, improving clarity, consistency and visual quality without changing everything.
It depends on the scope.
A focused project may take a few weeks, while a more involved strategic rebrand can take a couple of months.
We’ll give you a clear timeline upfront so you know what to expect.
Not necessarily.
We structure the work so your business can continue as normal, and then support you in rolling out the new brand in a controlled, practical way.
Usually not.
We typically work with established businesses that have outgrown their current brand and need to realign it with where they are now.
Yes — but only as part of a wider brand identity.
We don’t offer standalone logo design or low-cost branding. The focus is on building a complete, coherent brand.
You’ll get a clear brand strategy, defined positioning and messaging, a complete visual identity system and guidelines to apply it consistently.
Most importantly, you’ll have a brand that’s easier to understand, easier to use and more effective in practice.
The initial consultation is designed to answer exactly that.
We’ll look at your current brand, where your business is going and whether a rebrand makes sense — for both sides.
We can support you with rollout, application and ongoing improvements — or simply hand everything over so your team can use it confidently.
Your business has moved on. Your brand needs to catch up.
Not a quick fix. A proper rebrand.
A short, no-obligation call to see if a rebrand is the right move.
