Looking forward to feedback
Quality Hive
Branding & Identity, Illustration, UX Design, UI Design
SAAS
The story
Unsatisfied with the existing market’s offering of bug-tracking tools, Quality Hive set about creating the ultimate feedback and task management tool to help high-performance development teams make digital products to a top-tier standard.
They called upon Honcho to bring this idea to life through a vibrant visual identity and online experiences that set them apart from the usual bland and unimaginative SAAS products that swamp the internet.
Breaking the hating
We developed the brand strategy around the simple concept that design and development agencies don’t really like feedback or quality control. It can be a pretty negative experience, so we wanted to flip the script and challenge teams to lighten the load and look forward to feedback. Embracing efficiency and increasing effectiveness.
We developed a visual identity that’s built around a calming, pastel colour palette, featuring charming illustrations of the Quality Hive users and a set of fun and quirky reaction characters, that make their way into the user experience, to encourage users to give feedback in a positive and light-hearted manner. All wrapped up in a lovely set of brand guidelines to maintain its integrity.
Website design
Next up was to establish the Quality Hive online presence through a user-centred design that emphasises clarity, functionality, and ease of navigation. The UI/UX design is streamlined to offer users an intuitive experience, with clear pathways to convert users and access thought leadership articles.
"Honcho have built the QualityHive brand from nothing apart from a name and some written details into a beautiful, high converting brand that tells our story."
Harry Robinson
Founder, Quality Hive
App UX/UI Design
The final piece of the puzzle was the UI/UX design of the platform itself. The app is designed around two primary features, the task-raising widget and a task-managing kanban board. We researched and learnt from the best task management platforms on the market to create a user-friendly, highly intuitive and enjoyable user experience to boost Quality Hive user's productivity and ultimately, improve the quality of their work.
To aid visual consistency, facilitate design at speed and boost efficiency, we developed a comprehensive design system. Oh, and we created a sweeeeet set of bespoke icons too to top it off. Nice.
Check out Quality Hive
A massive thanks to Harry at Quality Hive for your bravery and trust in us to bring this amazing product to life. We've loved every second. 🙌
