Supercharged festival experiences
Pink Moon Presents delivers luxury festival accommodation and experiences across major UK and Ireland festivals, giving festival-goers home comforts without the hassle of pitching a tent. Their reusable, eco-conscious setups offer a premium base across 20+ festivals, hosting 60,000+ festival-goers since launching in 2012.
We partnered with Pink Moon Presents to design and build a new eCommerce platform for the ultimate festival experience, replacing a fragile, outdated website that couldn’t scale. The project included UX/UI, development, and a custom “Experience Builder” shopping flow, built on Craft CMS + Craft Commerce, launching in June 2024.
The challenge
The old site was falling apart: difficult to update, unclear for users, and not aligned with the quality of the Pink Moon experience. Customers struggled to explore events, understand the offering, and build a complete package. Internally, reporting, refunds, and sales management were inefficient, and had become chaotic.
Our approach
Our goal was simple: make it effortless to discover events and customise the perfect experience, while giving Pink Moon a platform that could grow with them.
- A customer-first experience
A clearer journey that helps users find events, understand the offer, and book faster. - The Experience Builder
A guided flow that makes building a full festival package simple. - A clearer brand, with energy and confidence
A premium, festival-ready design that feels playful, polished, and easy to navigate. - A scalable design system
A reusable component and token system to keep everything consistent as the site grows. - Performance, stability and control
Craft CMS + Craft Commerce with Queue-it to handle high-traffic launches reliably.
“Honcho helped us turn a fragile platform into a booking experience that feels premium and performs under pressure. All delivered smoothly ahead of our peak season.”
Harry Lister
Managing Director, Pink Moon
£22m+
in revenue since launch
20+
events and festivals
60k+
Visitors hosted
The outcome
The new platform launched smoothly for Pink Moon’s first event and immediately gave the brand a stronger, more premium online presence. Since launching in June 2024, the website has processed £22m+ in sales, helping Pink Moon convert more customers through a clearer journey and a more premium experience overall.
Pink Moon can now:
- Offer a clearer, faster booking experience
- Better reflect their brand quality and personality
- Manage content updates more easily
- Run sales operations with stronger reporting foundations
