Branding & Identity

Clear brand direction

Strategies to discover and define

Unique visual identities

The right first impression, every time

Messaging that hits the mark

Resonate with the right audience

Is your current agency missing that creative spark?

Lacking unique character?

We'll help you craft a distinct brand identity that stands out.

No direction or strategy?

Let us guide you with a clear, actionable plan.

Audience not connecting?

We’ll refine your messaging to resonate with your target market.

Inconsistent assets?

We’ll unify your visual identity for a cohesive brand presence.

Can’t explain what you do?

We’ll clarify your messaging to make it simple and impactful.

Got a logo so ugly it hurts?

We’ll fix it up so your brand stops scaring small children.

The steps to your new brand

Step 1

Discuss

Share your branding problems.

👋

Step 2

Create

Designed and aligned for success.

🎨

Step 3

Deliver

Piping hot. On-time. On budget.

🍕

The Process

1. Discover

Discovery is the exploratory phase where you gather information, uncover insights, and define the current state of a brand or project. The goal is to understand the problem, audience, market, and challenges before formulating a plan.

Brand Discovery Workshop

Delve deep into your brand’s essence. In a collaborative session, we discuss your purpose, promises, and personality, aligning your vision with your audience's needs for a strong foundation.

Competitor Analysis

We review your top two competitors, assessing their strengths, weaknesses, and market positioning. We deliver actionable insights to help refine your brand and stand out.

Audience Research

Our Audience Research gives in-depth insights into your target audience’s needs and preferences. Through interviews, surveys, and personas, we ensure your brand resonates and stands out.

Brand Audit

A thorough evaluation of your brand’s positioning, identifying strengths and areas for improvement. We review your messaging, offerings, and market presence to refine your strategy for success.

2. Strategy

Strategy is the next phase, where you take the findings from the discovery and turn them into a clear, actionable plan to achieve your goals. It's about defining the path forward.

Mission, Vision & Values

Define your organisation’s purpose, values, and goals. We craft clear, inspiring statements to guide decisions, inform culture and measure success.

Brand Architecture

Structuring your brand portfolio ensures clear communication and supports your goals. Optimise how brands, sub-brands, and products are perceived by your audience.

Brand Name Generation

Create a memorable name that aligns with your vision and resonates with your audience, reflecting your values and standing out in the market.

StoryBrand Framework Session

Utilising the StoryBrand framework to clarify your brand message so your customers listen, we provide you with the tools and recommendations to powerfully engage potential customers.

3. Creative

The creative phase is where the strategic decisions made in the strategy phase are transformed into tangible outputs. This is where your brand’s identity and messaging come to life through design and content creation.

Creative Directions

We take your newly established brand strategy and develop two high-level creative concept presentations that set the foundation for your brand’s visual identity.

Visual Identity

Our Visual Identity service creates cohesive visuals that reflect your brand’s personality and goals. This is where your Discovery and Strategy investment pays off, as we ensure your identity is engaging and consistent across all channels, aligned with your strategy.

Verbal Identity

Your tone of voice is not just what you say, but how you say it. We Define, inform and influence how you communicate, to create a consistent and memorable impression of the company.

4. Delivery

Delivery is the final stage, where all the creative assets and brand elements are handed over for implementation. The goal is to ensure everything is ready to be used consistently across all platforms and touchpoints.

Brand Guidelines

We collate all the elements of your new brand identity and create a thorough set of brand guidelines to ensure that your new brand is nurtured and protected correctly. Ensure consistency, after all, consistency is key!

Brand Toolkit

Our Brand Toolkit equips you with practical tools and templates to start implementing your new brand identity effectively and consistently across various platforms.

Supply Brand Assets

It's yours to keep. We give you everything you need to get going. We prepare the key components that make up your brand and share them with you, so you can get going straight away. Logos, graphics, guidelines, it’s all yours.